Генеза і перспективи розвитку жіночого Олімпійського спорту за умов глобалізаційних трансформацій

Abstract

The article analyzes the genesis and contemporary development trends of women’s Olympic sport under conditions of globalizing transformations. It examines the historical prerequisites for women’s inclusion in the Olympic movement, outlines the dynamics of gender representation, financial and media disparities, and identifies strategic directions of modernization, including digitalization of training, marketing approaches, and educational programs.