Позиціонування національного продукту на світовому ринку культурних туристичних послуг

Abstract

The study of problems within the framework of cultural tourism requires the use of an interdisciplinary approach, which acquires its clear features when choosing a subject of study. The problems of the interaction of culture and tourism, the cultural trajectories of modern tourism serve as a structure for analyzing the construction of identity and multiculturalism. The sociocultural practices of modern tourism, developed in the context of global glocal processes, allowed us to systematically analyze and outline the paths for the positive practical implementation of its explicit and hidden capabilities.