Скам’янілі корали, як сировина для автентичної сувенірної продукції туристичного комплексу міста Кам’янець-Подільський

Abstract

Публікація розкриває перспективи формування нового автентичного сувенірного бренду для м. Кам’янець- Подільський, на базі місцевої сировини. Доведено економічну та іміджеву ефективність використання скам’янілих коралів як сувенірної продукції, наведено аналогічний позитивний міжнародний досвід її використання, продемонстровано переваги та умови її залучення до структури місцевого туристичного комплексу, розкрито підходи до альтернатив технологічного використання зазначеної сировини.

The publication reveals the prospects for the formation of a new authentic souvenir brand for the city of Kamianets-Podilskyi, based on local raw materials. The economic and image efficiency of using fossilized corals as souvenir products is proven, similar positive international experience of its use is presented, the advantages and conditions of its involvement in the structure of the local tourist complex are demonstrated, and approaches to alternative technological use of the specified raw materials are revealed.. Authentic souvenir products are an integral part of the regional tourist complex. They reflect the characteristic natural and cultural features of the destination, serve as a means of enhancing and preserving positive emotions from traveling, perception of tourist objects or consumption of tourist products. For the Kamianets-Podilskyi tourist complex, the basic information and memorial objects are architectural structures and the Smotrych River canyon. In the case of the second object, authentic souvenir supplies that would reflect it are practically absent. Acting as a leading local object for the development of geotourism, "Smotrytsky Canyon" is a territory of mining of building materials, in the structure of which fossils are widespread, which can be effectively used as souvenir products. In particular, fossils of Paleozoic corals, which are today processed into crushed stone, are mass objects. The experience of integrating the traditional stone-working industry with regional tourist complexes in the format of souvenir products demonstrates the high economic efficiency of such cooperation and the strengthening of interest and tourist attractiveness of the region as a whole. Accordingly, the popularization of regional stones-symbols for the Podolsk region and in particular for Kamianets-Podilskyi, which are directly associated with the concepts of "stone", "rock" or "canyon", is a practical necessity. The study showed that the effectiveness of selling souvenir products made of fossil corals in Kamianets-Podilskyi primarily depends on its information presentation. For this purpose, advertising support is provided by travel bloggers and regional information portals. Experimental products made of fossil corals are exhibited at specialized exhibitions and events aimed at popularizing the tourism sector of the region. A nature museum operates in the central office of the Podilski Tovtry National Nature Park with a permanent exhibition of local fossil corals. Information about fossil corals and their importance in the formation of the Smotryt Canyon is an integral part of sightseeing tours within the city. Kamianets-Podilskyi, in addition, specialized geotours operate within which coral fossils are directly demonstrated in places of their lithological distribution through active means of interpretation [4]. An important incentive for the popularization of souvenir products made from fossilized corals can be the design of an official regional brand, following the example of the "Petoski" stones, the establishment of regional production, and economic and legal protection of local producers at the stage of formation.