Мобільні заклади розміщення в організації активних форм туризму

Abstract

На сучасному етапі туризм виступає однією з найбільш динамічних сфер світової економіки, розвиток якої відбувається під впливом соціально-економічних, культурних та технологічних факторів. Поряд із традиційними засобами розміщення зростає популярність мобільних форм розташування туристів, що зумовлено тенденціями до мобільного стилю життя, індивідуалізації подорожей та орієнтації на активні форми дозвілля. У статті висвітлено перспективні напрямки використання таких закладів в світі і можливості для розвитку в Україні.

At the present stage, tourism is one of the most dynamic sectors of the global economy, the development of which is influenced by socio-economic, cultural, and technological factors. Alongside traditional accommodation facilities, the popularity of mobile lodging forms is increasing, which is driven by trends toward a mobile lifestyle, the individualization of travel, and the focus on active types of leisure. The article highlights promising directions for the use of such facilities worldwide and explores opportunities for their development in Ukraine. Mobile accommodation facilities are temporary or mobile facilities designed to provide tourists with places to stay while traveling. In Ukraine, the culture of camping leisure has begun to take shape relatively recently and is currently at the stage of active development. The tradition of organized camping, which has long been an integral part of the tourism infrastructure in many European countries, is gradually being adapted in the Ukrainian context. When it comes to tent camps, the situation is relatively satisfactory: in tourist-attractive regions, they are quite common and already have a certain level of infrastructure. At the same time, the segment of caravanning – travel using motorhomes or camper vans – is still rather limited in its representation. Today, the tourism industry is a significant driver of the economy of many countries. Due to the increase in competition in the global tourism market, new types and forms of tourism are emerging. This creates a need to monitor such processes and study foreign experience for optimal use in the national tourism market. Since the tourism industry in Ukraine is experiencing significant difficulties due to martial law, it is necessary to look for new variations and attractions to attract domestic and foreign tourists to tourism. One of the best options today is the organization of active forms of tourism in relatively safe regions rich in natural potential and attractive recreational complexes. The number of specialized campsites capable of accommodating caravanners remains small: there are only a few dozen of them throughout Ukraine. It is worth noting that most of these locations have a small capacity, that is, they can simultaneously serve a limited number of vehicles. That is why for most travelers who practice caravanning, the main format remains the so-called "wild rest" - parking outside the specialized infrastructure. At the same time, a positive trend is observed: the most popular tourist locations are gradually beginning to be equipped with car campsites focused on the needs of caravanners. Relevance and novelty of the study. According to the World Tourism Organization, the demand for non-traditional forms of accommodation increases by 5-7% every year, which indicates the relevance of this topic. Spending holidays in mobile accommodation facilities is gaining popularity. In Ukraine, the popularity of mobile forms of accommodation is growing in the domestic tourism segment, especially among young people and tourists focused on active recreation. The most popular tourist locations are gradually starting to be equipped with car campsites focused on their needs. This is an excellent alternative to traditional accommodation facilities, so research on this issue is relevant in our country.