Вплив органічного виробництва на розвиток гастрономічного туризму в контексті сталого способу життя

Abstract

Досліджено взаємозв'язок між розвитком органічного виробництва та гастрономічним туризмом в Україні в контексті сталого способу життя. З’ясовано, що органічне виробництво сприяє збереженню земельних ресурсів, покращенню якості харчових продуктів та зміцненню здоров'я населення, що створює нові туристичні практики. Проаналізовано роль роздрібної торгівлі як каналу просування органічних продуктів серед туристів та місцевих споживачів. Підтверджено, що гастрономічний туризм на основі органічних продуктів є перспективним напрямком сталого регіонального розвитку, який може сприяти відродженню місцевої економіки, оптимізації використання земельних ресурсів, збереженню культурної спадщини та формуванню позитивного регіонального іміджу, підвищуючи привабливість туристичних дестинацій та покращуючи сталий спосіб життя населення.

This article explores the interconnection between the development of organic production and gastronomic tourism in Ukraine within the framework of a sustainable lifestyle. It was established that organic production contributes to the preservation of land resources, improvement of food quality, and enhancement of public health. In turn, this fosters new tourism practices focused on ecological awareness and authenticity. The role of retail trade as a channel for promoting organic products among tourists and local consumers was analyzed. The findings confirm that gastronomic tourism based on organic products is a promising direction for sustainable regional development. It can contribute to the revival of the local economy, optimization of land resource use, preservation of cultural heritage, and the formation of a positive regional image. Despite the achievements of foreign and domestic researchers on the issues of organic production, the issue of the impact of organic products on the development of tourism requires more careful consideration and analysis, in particular in the context of highlighting retail as a channel for promoting organic products among tourists and local consumers, improving the quality of tourism services and organizing a sustainable lifestyle, and diversifying the tourism market. The aim of this study is to comprehensively study the impact of organic production on the development of gastronomic tourism as a component of a sustainable lifestyle, taking into account socio-economic, environmental and cultural factors. Organic production plays an important role in preserving the environment, improving the quality of life and strengthening sustainable ecosystems. These factors together create a favorable environment for the development of sustainable tourism that combines economic efficiency, social responsibility and ecological balance. The method of this study is a comprehensive study of the impact of organic production on the development of gastronomic tourism as a component of a sustainable lifestyle, taking into account socio-economic, environmental and cultural factors. This study aims to investigate the role that organic products play in shaping tourism practices, improving the quality of tourism services and popularizing environmentally friendly lifestyles among tourists and local communities. In the current context of the development of gastronomic tourism, one of the key channels for the distribution of organic products is retail. The effective functioning of retail contributes to the development of environmental awareness, the promotion of sustainable consumption and the support of local production. This allows tourists to buy authentic products, and local residents to buy healthy food, which ultimately contributes to the socio-economic development of the region. In the context of global environmental issues and growing interest in sustainable lifestyles, gastronomic tourism is transforming into new forms focused on environmental awareness, locality, and authenticity. Organic production is not only a source of high-quality agricultural products, but also an important factor in the development of gastronomic tourism in Ukraine. The integration of organic production into the tourism infrastructure contributes to the formation of a sustainable lifestyle, the preservation of cultural heritage and the revival of the local economy. The synergy of organic production and gastronomic tourism opens up new directions for sustainable development in Ukraine. This contributes to the ecological modernization of the agricultural sector, the formation of an ethical culture of consumption among tourists, and the cultural renewal of rural areas. Given the global trend towards European integration and greening, research and institutional support in these areas should be expanded.