Тематичні готелі як інструмент стійкості туристичної індустрії в умовах війни

Abstract

The article explores current trends in the hospitality industry, focusing on the rising popularity of themed hotels that offer guests unique experiences and immersive atmospheres. The author highlights various types of themed accommodations – from fairy tale and historical hotels to tech-based and art-inspired spaces. Emphasis is placed on the importance of creativity and innovative thinking in delivering unforgettable stays. The article also analyzes the role of themed and boutique hotels in shaping the tourism market, building emotional connections with guests, promoting regional tourism, and catering to the expectations of modern travelers. The article explores the specifics of the operation and development of themed hotels during wartime. It analyzes key challenges, including security risks, economic difficulties, a decline in tourist flow, and staff shortages. Themed hotels are viewed as a potential tool for revitalizing the tourism industry and strengthening civic spirit in times of crisis.